GeneraPR operates and manages Puerto Rico's power generation system.

The Problem: How do you build a new brand that feels both local and global, independent and connected?

The Solution: Build a brand identity from the ground up, creating a distinct visual language that reflects its role in Puerto Rico while connecting it to the credibility and scale of New Fortress Energy.

Brand Strategy

Visual Identity

Art Direction

Interactive Prototyping

Advertising

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NFE Illustrations