Safewrd is a mobile app that alerts a community about potential threats and utilizes voice recognition technology to empower users to ask for help.
Research
Branding
UI/UX
Problem: How can we increase personal safety?
Solution: Create a safe space that empowers one to ask for help.
Target Audience: Women, ages 18 to 34
Brand Attributes: Cooperative, dependable, empowering, respectful, secure, transparent
