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Dash and Dine is a social initiative that trolls delivery apps.

Problem: As NYC restaurants struggle, how can we remind people of why we love to dine out?

Insight: Delivery apps have become the new normal thanks to contactless delivery and convenience. However, these services take a large percentage of the restaurant’s profits.

Solution: A social initiative that features the restaurants that need our help and shows that dining out can be a part of this new normal.

Art Direction

Branding

Copywriting

Illustration

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