Grey Poupon needed a brand refresh.
Problem: How can we reintroduce Grey Poupon to the millennial generation who lacks familiarity with the brand?
Insight: A good product isn’t enough anymore. The average millennial consumer wants to know the brand, their product inspiration, and what makes them authentic.
Solution: A brand refresh that highlights how Grey Poupon has stayed true to their Dijon roots since the very beginning, using bold typography and illustrations featuring the very ingredients that allow Grey Poupon to bring that timeless flavor from Dijon to your door.
